Basically, the correct number of passive consumption is closer to 99%, and less than 1% even comment on newly created content.
In short, people are lazy. This also means you can get ahead via strategic nonlaziness. What's the strategy? Say it with me: PICK UP WHAT THEY PUT DOWN.
Trigger: Something new was created Action: "Pick it up" a.k.a you create some piece of content based on the new thing Variable Reward: You get feedback or endorsement or criticism from the creator Investment: You respond to, or internalize, the feedback so you get better the next time around. (aka "learning")